First was a quick "First Impression" sketch. Along with some thumbnailing as to zero in on where to go...

...Next, some more thumbnailing, trying to settle on a concept and nail the look...

....The first attempt at the shot. The character wasn't exactly iconic to the less game-savvy audience, so we scrapped, while establishing a colour sense...

...We then went on to use Richard as the image - the starter mask in the game.

Some layout here, and getting a general sense of the image's direction.

High-res rendering, some textures on the background, and colour correction.

Some final colour correction, and added typography.

The final product! Last textures as to add to the weary look to sell the aesthetic, and the image credits alongside with info for the concert!